THE RETRICS MANIFESTO
Honest numbers
only.
Retention software grades its own homework. This page is the rulebook that stops us from doing the same.
WHY THIS PAGE EXISTS
The category counts every sale it watched as a sale it caused.
That math funds a lot of dashboards. It does not fund your business. What follows is the worldview we build from, and the rules every number on this site obeys.
01 — THE REARVIEW
Dashboards show you the past.
A chart of last month is a rearview mirror. The customer drifting away right now is not on it.
02 — THE LEDGER
A number that survived a control.
Opens can be gamed and revenue can be bought. A figure measured against customers you deliberately did not contact cannot. Retrics does not calculate profit — it holds no cost data — so it reports revenue and says which kind: expected, or store-verified.
03 — THE DIVISION OF LABOR
AI narrates. Math decides.
Every metric is deterministic SQL. The model explains the number; the math ranks the move. The model never invents the number, and it never writes the message that goes out.
04 — THE LEASH
Autonomy is earned.
First it suggests. Then it asks. Only inside limits you set does it act — and the kill switch is yours.
05 — THE POINT
Growth that comes back.
The cheapest order is the second one, from a customer you already earned. Everything we build serves that order.
THE DIVISION OF LABOR
AI narrates.
Math decides.
THE MARK, WHEREVER THE MACHINE SPEAKS
THE LIGHTS COME BACK UP
Honest numbers only.
The worldview is the why. What follows is the how — the rules every number obeys before it is allowed to appear.
THE RULES
Seven rules. No exceptions.
Every claim on this site — and every claim inside the product — passes these before it renders.
Every number wears its provenance.
Backtest, holdout, demo store, or a named merchant — the origin travels with the figure, in the same breath, with a link to the method. A number that cannot say where it came from does not get published.
We never claim the tide.
In our backtest data, ~2.7%of lapsed customers come back with no outreach at all. Software that counts them is billing you for the tide coming in. Where an audience is large enough to hold a slice back, the result is read against that holdout’s own return rate; where it is not, the fixed floor is the bar instead. Either way, we claim only what clears the baseline.
Observational is not causal.
A tool that watched a sale happen did not cause the sale. Causal credit requires a control group that got nothing. We label which is which, everywhere — including inside the product.
The machine explains. You decide.
Right now our AI writes nothing that reaches a customer: until we can mechanically prove a draft carries no discount or deadline you never authorised, you write the message. Anything a model ever writes will carry the violet mark, and nothing sends until you approve it. An engine that acts without asking gets to invent its own results.
AI DRAFTING OFF · YOU WRITE THE MESSAGESmaller-but-real beats bigger-but-imaginary.
Our numbers will usually look modest next to the category’s. A small figure you can defend in a board meeting is worth more than a large one that dissolves under a single honest question.
Concept is labeled concept.
Live products are shown as they are. Products still being built are drawn as concept interfaces and say so on the surface, with numbers marked illustrative. Live, early access, coming soon — the status on every page is the truth.
The method is public, and allowed to improve.
How we measure is published, versioned, and corrected in the open. An honest number is one you can check.
If a number of ours ever breaks these rules,
hold us to this page.
RETRICS.AI · JULY 2026
Run on honest numbers.
Retention is live today — 14 days free, no credit card, read-only Shopify scopes. The math is yours to check.