Ad spend, answerable
to verified orders.

Autopilot is the ad-spend layer of Retrics. It reads your ad platforms — Meta today, Google once its developer token is approved for production accounts — and grades every campaign against store-verified Shopify orders, not the returns each platform reports for itself. TikTok has no client, so nothing from TikTok is read. It recommends the move, with the case attached, for you to apply in your ad platform. It is in early access.

For each campaign it sets the ROAS the platform claims against the ROAS verified from store orders, measures how much of that spend can be matched back to real orders by order ID, and looks at whether the customers a campaign bought ever came back to order again. Every figure is store-verified revenue — Retrics holds no product-cost data, so nothing is graded on cost.

No — and not on your approval either. Autopilot is suggest-only: it puts a recommendation in a queue with the numbers behind it, and it does not create, edit, pause, or budget a campaign in your ad account. Approving one records your decision; you make the change in your ad platform. Retrics making the change for you, and later acting alone inside limits you set, are the next two rungs, and both are switched off in code.

Three rungs, in order, and only the first is built. Suggest, live today: it recommends the move, stores the case verbatim, and touches no ad account — you apply the change yourself in your ad platform. Approve, not enabled: Retrics would make the approved change for you and score the result afterwards against the numbers the decision was made on. Narrowly armed, not enabled: a single action class — a budget cut, say — could run inside caps while everything else waited for your approval. Autonomy is earned one rung at a time, never assumed.

You set the targets and caps — a maximum single change, a budget floor and ceiling, an account-wide daily cap, and a minimum spend before it will recommend a change. Beneath those are floors that are not merchant-editable: a cap on auto actions per day, a weekly drift ceiling, and a spend circuit breaker. A kill switch is always live: one tap stops the engine, so it proposes nothing now and, at the later rungs, does nothing.

Read-only spend, delivery, and campaign structure from your connected ad platforms — Meta today, Google once its token clears, and nothing else — and read-only orders and customers from Shopify, the store-verified ledger every channel is graded against. It needs no write access to your store to run, and a channel is only graded on the orders it can attribute.

It can’t grade a campaign on cost — Retrics holds no product-cost data, so everything is measured on store-verified revenue, never on what a sale earned. It can’t touch your ad account: it does not create, edit, pause, or budget a campaign, and no plan, setting, or approval turns that on — the change is yours to apply. It can’t relax its own non-editable floors or switch off the kill switch.

Autopilot is in early access. The Meta client runs today; the Google client is built and waiting on developer-token approval for production accounts. TikTok has no client — there is no TikTok connection to make, and a TikTok sync finishes as an explicit no-op — so no TikTok spend is read, graded, or attributed anywhere in Retrics. Request early access to join the first cohort.